Check out some examples how organizations/brands have used cause temporary tattoos
to raise awareness on issues they support: 1. The Body Shop Malaysia
: The Sunway Pyramid, Malaysia was recently a witness to a paradigm-shifting walk organized by The Body Shop Malaysia
, Women's Aid Organisation
(WAO), Sisters in Islam
(SIS), and the Association of Women Lawyers
(AWL). The walk marked the launch of a petition campaign
to urge the government to raise the minimum age of marriage to 18 years
– with no exceptions, regardless of gender, faith, and ethnicity. The campaign
is on until September 30, 2018, and has collected almost 20,000 signatures. According to Datin Mina Cheah-Foong, Managing Director of The Body Shop Malaysia, it's not just legal reform that matters. "We need to change public perception, achieve gender sensitization, institute comprehensive sexuality education, and empower youths in order to completely end child marriage," she said.
To raise awareness of this burning social issue, The Body Shop got cause temporary tattoos made (from Gumtoo)
and distributed them among volunteers and participants of the walk.